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QUESTION 3 John Sculley expanded Apple's strategy with all of the following except O A Low Cost Low price Macs to increase market share O B. "Hit products" like notebook computers and Quicktime software O C. Joint venture with IBM to develop and operating system to compete with Windows O D. Increasing vertical integration QUESTION 4 In the 1990s software developers had a strong incentive to write software for Windows instead of Apple. Why? O 81% of the application software in North America was written for Windows. Mac programs accounted for 11% Between 1995 and 1996 Windows-based application sales increased 16.3%. This same time Mac application sales tell 23%. O Having far fewer software programs available for Apple computers mades buying the Apple computers less attractive. O All of the above are true QUESTION 1 In 1990 Apple was the most profitable personal computer company in the world. Apple's Macintosh computer had which of the following advantages compared to PCs (check any that apply)? Superior software and peripherals Intense customer loyalty O Low cost/low price Ease of use "plug and play." QUESTION 2 In the 1990s, Apple's competitive position was weakened by all of the following except. O Price competition After Microsoft introduced Windows Apple's graphical user interface didn't seem so different from PCs (the rest of the industry) Costs of processing power Apple's PowerPC chips initially had a significant price/performance advantage over Intel microprocessors. Yet, within a year Macs cost about $1,000 more than comparable Intel-based machines Apple could spend less than everyone else on R&D QUESTION 9 On his return to Apple Stever Jobs O Reduced the number of product lines from fifteen to three O Quit Licensing the Mac O Got Microsoft to invest $150 million and commit to developing applications (like Office) for the Mac. O All of the above QUESTION 3 John Sculley expanded Apple's strategy with all of the following except O A Low Cost Low price Macs to increase market share O B. "Hit products" like notebook computers and Quicktime software O C. Joint venture with IBM to develop and operating system to compete with Windows O D. Increasing vertical integration QUESTION 4 In the 1990s software developers had a strong incentive to write software for Windows instead of Apple. Why? O 81% of the application software in North America was written for Windows. Mac programs accounted for 11% Between 1995 and 1996 Windows-based application sales increased 16.3%. This same time Mac application sales tell 23%. O Having far fewer software programs available for Apple computers mades buying the Apple computers less attractive. O All of the above are true QUESTION 1 In 1990 Apple was the most profitable personal computer company in the world. Apple's Macintosh computer had which of the following advantages compared to PCs (check any that apply)? Superior software and peripherals Intense customer loyalty O Low cost/low price Ease of use "plug and play." QUESTION 2 In the 1990s, Apple's competitive position was weakened by all of the following except. O Price competition After Microsoft introduced Windows Apple's graphical user interface didn't seem so different from PCs (the rest of the industry) Costs of processing power Apple's PowerPC chips initially had a significant price/performance advantage over Intel microprocessors. Yet, within a year Macs cost about $1,000 more than comparable Intel-based machines Apple could spend less than everyone else on R&D QUESTION 9 On his return to Apple Stever Jobs O Reduced the number of product lines from fifteen to three O Quit Licensing the Mac O Got Microsoft to invest $150 million and commit to developing applications (like Office) for the Mac. O All of the above