Question: ( 1 9 A ) 1 . It is in the Slid Slide 3 q , step of the process of developing an advertising campaign

(19

) 1 .

It is in the

Slid Slide

3 q,

step of the process of developing an advertising campaign that the metrics are articulated against which advertising success or failure of the campaign is measured.

(19A)1. It is in the Slid Slide 3q, step of the

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