Question: ( 1 9 A ) 4 . is a tool used to communicate the distinct attributes of a product; it can be used as a

(19

) 4 .

is a tool used to communicate the distinct attributes of a product; it can be used as a slogan or a theme and often becomes a snapshot of the entire advertising campaign.

The media mix

A unique selling proposition

Puffery

(19A)4. is a tool used to communicate the distinct attributes of

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