_______ is a tool used to communicate the distinct attributes of a product; it can be used

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_______ is a tool used to communicate the distinct attributes of a product; it can be used as a slogan or a theme and often becomes a snapshot of the entire advertising campaign.

a. The media mix

b. A unique selling proposition

c. An informational appeal

d. Puffery

e. A headline

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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