$19.$ Assume you are leading a program in your gas company to promote more use of natural gas

by customers. Your country has a large supply of untapped natural gas, and your company is

privileged to have access to this supply. You have identified a number of benefits to use of

natural gas and one of them is environmental since it is much cleaner. It also is more cost

effective. However, everyone resists change, and people are having trouble understanding

the benefits of this program and how to best present these benefits to consumers, especially

when the natural gas production facilities in your company are fully operational. This means

that as the program manager because there is so much uncertainty among consumers about

natural gas, and a major educational initiative is a project in the program, that you need to

convince them the risks associated with natural gas are low. As you do so$,$ it is important

therefore to concentrate on:

a$.$ Solely financial benefits

b$.$ Both direct and tangible benefits

c$.$ Intangible benefits and tangible benefits

d$.$ Measurable benefits