Question: ( 1 9 B ) 1 . An activity that supports other promotional efforts by generating free media attention and general goodwill is referred to

(19B)1. An activity that supports other promotional
efforts by generating "free" media attention and
general goodwill is referred to as
direct marketing.
public relations
personal selling
sales promotion.
(19B)1. An activity that supports other promotional efforts by generating "free"

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