Question: ( 1 9 B ) 1 . An activity that supports other promotional efforts by generating free media attention and general goodwill is referred to

(19B)1. An activity that supports other promotional efforts by generating "free" media attention and general goodwill is referred to as
direct marketing.
public relations.
personal selling.
D sales promotion.
(19B)1. An activity that supports other promotional efforts by generating "free"

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