Question: 1 9 . Social marketing theory _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ . A

19. Social marketing theory_________________.
A. Is only useful for making television infomercials.
B. Requires using in-depth focus groups to focus the message.
C. Is an important component of strategic communications planning process.
D. Is flawed and should not be used by modern public information officers.

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