$1.$ A $\_\_\_\_\_\_\_\_\_\_$ is the marketing term for a good, service, or idea consisting of a bundle of tangible and

intangible attributes that satisfies consumers and is received in exchange for money or some other unit of

value.

a$.$ marketing strategy

b$.$ utility

c$.$ product

d$.$ process

e$.$ market factor

$2.$ The decision an organization makes to use a name, phrase, design, symbol, or combination of these to

identify its products and distinguish them from those of competitors is called $\_\_\_\_\_\_\_.$

a$.$ licensing

b$.$ branding

c$.$ copyrighting

d$.$ trademarking

e$.$ product identification

$3.$ Hedge, a smartphone manufacturer, has launched its new products$$HY$15,$ HY$20,$ and HY$50.$ These

smartphone models are part of its HY series. HY$15,$ being the most budget friendly, attracts more consumers and

achieves better sales. In this scenario, Hedge's HY$15$ smartphone model is an example of a$($n$)\_\_\_\_\_\_.$

a$.$ convenience product

b$.$ product item

c$.$ unsought product

d$.$ product line

$4.$ Apple's products are well known and valued because the demand, customer loyalty, and company's price

premium rank high in the consumer tech industry. This is an example of $\_\_\_\_\_\_\_.$

a$.$ brand equity

b$.$ brand loyalty

c$.$ brand mark

d$.$ individual branding

$5.$ Thumbs Up sells soft drinks, juices, different types of waters, sports drinks, energy drinks, and teas. Taken

together, these products are considered Thumbs Up's $\_\_\_\_\_\_.$

a$.$ product line

b$.$ product mix

c$.$ product mix width

d$.$ product line depth

$6.$ All of the different cereals manufactured by NaturalBreakfasts carry the same brand name. NaturalBreakfasts

uses family branding instead of individual branding. Which of the following illustrates the difference between

individual and family branding?

a$.$ In individual branding, different brand names are used for different products, whereas in family branding

several different products are marketed under the same brand name.

b$.$ Companies use individual branding when products do not vary in use or performance, whereas companies use

family branding when products vary greatly in use or performance.

c$.$ Individual branding identifies the brand of a part that makes up a product, whereas family branding identifies

the entire product.

d$.$ Individual branding is used when two brands receive equal treatment, whereas family branding is used when

two brands borrow from each other's brand equity.