$1.$ A $\_\_\_\_\_\_\_\_\_\_$ is the marketing term for a good, service, or idea consisting of a bundle of tangible and

intangible attributes that satisfies consumers and is received in exchange for money or some other unit of

value.

a$.$ marketing strategy

b$.$ utility

c$.$ product

d$.$ process

e$.$ market factor

$2.$ The decision an organization makes to use a name, phrase, design, symbol, or combination of these to

identify its products and distinguish them from those of competitors is called $\_\_\_\_\_\_\_.$

a$.$ licensing

b$.$ branding

c$.$ copyrighting

d$.$ trademarking

e$.$ product identification

$3.$ Hedge, a smartphone manufacturer, has launched its new products$$HY$15,$ HY$20,$ and HY$50.$ These

smartphone models are part of its HY series. HY$15,$ being the most budget friendly, attracts more consumers and

achieves better sales. In this scenario, Hedge's HY$15$ smartphone model is an example of a$($n$)\_\_\_\_\_\_.$

a$.$ convenience product

b$.$ product item

c$.$ unsought product

d$.$ product line

$4.$ Apple's products are well known and valued because the demand, customer loyalty, and company's price

premium rank high in the consumer tech industry. This is an example of $\_\_\_\_\_\_\_.$

a$.$ brand equity

b$.$ brand loyalty

c$.$ brand mark

d$.$ individual branding

$5.$ Thumbs Up sells soft drinks, juices, different types of waters, sports drinks, energy drinks, and teas. Taken

together, these products are considered Thumbs Up's $\_\_\_\_\_\_.$

a$.$ product line

b$.$ product mix

c$.$ product mix width

d$.$ product line depth