1. A common example of a pull strategy is creating consumer demand through ________.

all of the above

direct marketing techniques

inexpensive consumer goods

manufacturer's sales representatives

2. All of the following are true of totalitarian governments EXCEPT ________.

pluralistic ideals

imposed authority

lack of constitutional guarantees

restricted participation

3.

Total Quality Management (TQM) places an emphasis on ________.

all of the above

none of the above

each individual's responsibility on the quality of his or her own output

company-wide commitment to quality

continuous quality improvement

4.

Purchasing power parity tells us ________.

the relative ability of two countries' currencies to buy the same basket of goods in those two countries

what a currency can actually buy in real terms

what a unit of local currency can buy in its home country

the value of goods and services that can be purchased with one unit of a country's currency