Question: 1. a) Critically analyse the concept and application of Linear, Two-step and interactional models of communication using suitable diagrams. (15 marks) b) Identify and explain

1. a) Critically analyse the concept and

1. a) Critically analyse the concept and application of Linear, Two-step and interactional models of communication using suitable diagrams. (15 marks) b) Identify and explain the 'Attitude Construct that supports the 'Weak theory of advertising

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