1. A Demand Side Platform is used for what as part of programmatic buying?

a. Enable the seller to communicate with the ad exchanger and eventually buyer

b. Enables the buyer to communicate electronically with ad exchangers and eventually the seller

c. Stores targeting information that the seller uses to price its product

d. All of the above

2. What is a difference between Multi Attribution Studies (MTA) and Media Mix Modeling (MMM)?

a. MMM is a process that happens before the campaign while MTA happens after

b. MTA is useful only with traditional media, like linear TV or billboards

c. MTA is a process that happens only after the campaign, while MMM happens during the campaign

d. MMM is used to understand overall campaign ROI for traditional and digital media, while MTA is used to calibrate a digital media plan and offers some assistance to understand ROI for digital.

3. Which of the following are true of a flowchart?

a. Typically the first day of the month is a Sunday on a flowchart

b. It should include only most of the things you are spending money on, even if it is not considered traditional media

c. Each flight should include media weight, impressions, and rarely cost

d. Budgets should be summed across and down

e. All of the Above