Question: 1 . A . Differentiate between vertical and horizontal scope. Discuss the vertically integrated firm to include advantages and disadvantages, types of associated strategies available,

1. A. Differentiate between vertical and horizontal scope. Discuss the vertically integrated firm to include advantages and disadvantages, types of associated strategies available, and backward vs. forward integration. Next, define and discuss strategic alliances to include advantages/benefits and disadvantages/drawbacks.
B. From any industry, identify and discuss a company which has recently (within the last 5 years) engaged in a strategic alliance. Name both companies to the alliance. What is the industry/industries? What are the strengths of each company participating in the strategic alliance? Lastly, what is the purpose/goal of the alliance?

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