1. A discussion document prepared by the client that contains vital information about the advertising task or challenge. Is known to be as:

Select one:

a. Advertising objectives outlined

b. Problem identification

c. Creative brief

d. Market information

2. 1106 Direct response advertising is advertising through any medium designed to generate a response by any means, such as mail, television, telephone, or print ad, that is

Select one:

a. creative

b. measurable

c. inexpensive

d. profitable

e. national

3. 1114 A envelope containing a variety of offers from non-competitive products is an example of

Select one:

a. co-operative direct mail

b. selective direct mail

c. solo direct mail

d. DRTV

e. bounce back

4. 1115 One of the advantages to using direct mail is

Select one:

a. image

b. the cost per exposure

c. audience selectivity

d. editorial support

e. control of delivery

5. 1117 Canada Post's research indicates that 89 percent of people will open a direct mail piece if it

Select one:

a. comes from a Fortune 500 Company

b. comes from a company they know

c. looks intriguing

d. comes from a local company

e. has a stamp on it

SUBJECT NAME - ADVERTISING AND MARKETING PLAN