Question: 1. a. Explain with an example the bullwhip effect. Explain how a supply chain management system can be used to reduce this effect. b. Distinguish

1. a. Explain with an example the bullwhip effect. Explain how a supply chain management system can be used to reduce this effect.

b. Distinguish between operational and analytical CRM systems. Explain how each type of CRM systems can be used to create business value.

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