Question: ( 1 a ) FAST FORWARD FROM THE 1 9 9 0 s TO THE PRESENT: WHAT MAJOR MISTAKE DID HARLEY DAVIDSON MAKE IN ITS

(1a) FAST FORWARD FROM THE 1990s TO THE PRESENT: WHAT MAJOR MISTAKE DID HARLEY DAVIDSON MAKE IN ITS MARKETING STRATEGY THAT LED THIS COMPANYS SALES AND PROFITS TO STAGNATE IN THE 1980s? JUSTIFY YOUR DECISION BY OFFERING SOLID RATIONALE IN DEFENSE OF YOUR THOUGHTS. (ILL PROVIDE A HINTBUT COULD WELL RISK GIVING THE ANSWER AWAYTHUS, NOT ALLOWING YOU TO THINK IT THROUGH YOURSELF. EVEN SO, IT HAS SOMETHING TO DO WITH THEIR TARGET MARKET AND THE STEREOTYPICAL HARLEY DAVIDSON BUYER.)

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