1)

A hypothesis?

a.

Unproven statement or proposition about a factor or phenomenon that is of interest to the researcher

b.

Explanation made on the basis of a lot of evidence

c.

Proposition made without any reasoning

d.

Idea that does not require to be tested further

2)

While conducting international marketing research, using local field workers is preferable because of their familiarity with the local language and culture:

a.

True

b.

False

3)

Validation means when the supervisors call the respondents to inquire whether the field workers actually conducted the interviews:

a.

True

b.

False

4)

Defining the problem is not an important step of the marketing research process

a.

True

b.

False

5)

The American Marketing Association redefined marketing research as the function that links the consumer, the customer and the public to the marketer through information:

a.

True

b.

False