Question Completion Status:

QUESTION 1

1. The first step in the (11 step) marketing research process is:

   		determining the need for marketing research
   		determining why the information is being sought
   		stating research objectives
   		identify the research problem

1 points

QUESTION 2

1. A symptom is an indicator of a decision problem. All the following are examples of a symptom except ______________.

   		A decreasing market share
   		Decline in sales
   		Heavy turnover in sales forces
   		A cause that leads to the problem

1 points

QUESTION 3

1. _______ is a form of exploratory research undertaken to gather background information and data pertinent to the problem area that may be helpful in properly defining the decision problem.

   		A focus group
   		Market testing
   		Descriptive statement of management
   		A causal-effect study

1 points

QUESTION 4

1. A _____________ an unproven statement or proposition about a factor or phenomenon that is of interest to the researcher

   		research question
   		problem statement
   		hypothesis
   		research problem

1 points

QUESTION 5

1. The most important step in the research process is ______.

   		research design
   		data analysis and interpretation
   		defining the problem
   		none of the above. More information is needed.

1 points

QUESTION 6

1. All the following explain why marketing research may not be needed EXCEPT:

   		Information gap exists
   		Information needed is already available
   		costs of marketing research outweigh the value of information to be gathered.
   		Timing is not right.

1 points

QUESTION 7

1. Research objectives need to be very clear, since they will determine the methods used and the content of the measurement instrument (i.e., questionnaires)

   True

   False

1 points

QUESTION 8

1. The size of the sample determines to what extent the sample is representative of the population.

   True

   False

1 points

QUESTION 9

1. If the problem is incorrectly defined, all that follows in the research process is wasted efforts.

   True

   False