Question: 1. A marketing objective should be (relevant / reliable / realistic), measurable, (thoughtful / time specific / tactical) and ( compared to a benchmark /

1. A marketing objective should be (relevant / reliable / realistic), measurable, (thoughtful / time specific / tactical) and ( compared to a benchmark / customer-facing / not bound by budget constraints)

2. A _____ is_____ to the company and is a limitation that puts the company at a disadvantage

1st Blank is either Strength/ Weakness /Threat

2nd Blank is either External / Internal

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