1. A small technology start-up based in the UK has just developed a new type of robotic vacuum cleaner that methodically navigates multiple rooms, increasing or decreasing suction power depending on which surface it is cleaning. If the machine runs out of battery mid-clean, it will return to the docking station and then complete the cycle. It also works with iOS and Android devices and hence can be programme via your smartphone. You are part of the consultancy team conducting a strategic analysis prior to the launch of the new product. (i) Outline and briefly describe the main elements affecting the product in the macro/external environment. (ii) Critically discuss the four main types of intellectual property protection that the start-up should consider for this product to be commercialised