Question: 1. A strong brand image may be important because it: All of the answers are correct can help pull a manufacturer's products through the channel

1. A strong brand image may be important because it: All

1. A strong brand image may be important because it: All of the answers are correct can help "pull" a manufacturer's products through the channel of distribution (through its effects on customers). can aid in establishing powerful bargaining positions with suppliers and distributors. can facilitate new product introductions. can help in positioning the product offering with respect to quality, prestige, etc

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