$1.$ A tech company is launching a new app to help city residents better understand the history of their neighborhoods. The app recognizes the user$$s location and provides the history of the neighborhood of the location when prompted. This is considered an original idea, but in order for this offering to truly be creative, it must also:

A$.$ Provide consumers with a wide range of options, which sparks a flat associative hierarchy.

B$.$ Switch between primary and secondary cognitive modes, which is based on defocused attention theory.

C$.$ Be effective by having appropriate relevance to its chosen target market.

D$.$ Allow the user to keep different elements in mind at once, based on the primary cognitive mode.

E$.$ Balance the communication method between positivity and emotionality.