1. According to Porter's 5 Forces, does the rivalry between Disney and Warner Brothers reflect a zero-sum gain or a positive-sum gain possibility? Explain by using examples.

 

2. According to the article, why was Disney more effective than Warner Bros in the past decade?  

 

3. Complete the timeline chart below:

Action  .  Strategy  .  Year  .  Notes

-               -                  -            -

-               -                  -            - 

-               -                  -            -

-               -                  -            -

-               -                  -            -

 

4. In 2016, Disney opened its first theme park in Shanghai. What type of market strategy would this be? Why was this an important strategy?

 

5. How does acquiring Pixar, Marvel, Lucas Films help with Disney's strategy to strengthen its theme parks?

 

6. How do all of these acquisitions help with its launching of Disney Plus? Explain how this affects Disney Plus rivals?  

 

7. Do the above strategies support Disney's mission statement? Explain.