Store brands (private labels) are growing faster than national brands and are competing aggressively with national...

 

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Store brands (private labels) are growing faster than national brands and are competing aggressively with national brands. a) Do you think retailers are committed to their own private labels? Explain. b) What evidence do you see that retailers recognise the need to use advertising to build brand equity in these private labels? Store brands (private labels) are growing faster than national brands and are competing aggressively with national brands. a) Do you think retailers are committed to their own private labels? Explain. b) What evidence do you see that retailers recognise the need to use advertising to build brand equity in these private labels?