1. According to the case study (article) shared with you for this exam, it appears that brands should focus on personalization, the right social-media and mobile presence, and the right marketing message to capture their share of growth (p.5). Expand this view using an existing brand of your choice that you consider would greatly benefit in terms of its intended value proposition and overall positioning.

2. Despite the historical (successful) effects of product innovations in challenging times, outline and explain your marketing decision as to why would you be inclined (or not inclined) to invest and launch a new product of your choice during the next 12 months. Set your own assumptions before you answer this question using general or specific concepts we have studied in this course.

3. Channel strategy for some firms is a wide open question given the pandemic. What would you advise to the children toys' manufacturers and cinema service operators? How do you simplify the "experience" related to various stakeholders in the value-chain without hurting the end-user's expectations? Explain.

the study case is called that you would use in the first question and the last if needed is called "Reimagining consumer goods innovation for the next normal" by mcKinsey and Co

please answer in detail for each question and provide examples this course is marketing strategy and it is a four hundred level course. So take your time with constructing a good answer.