1. According to the customer value creation framework, there are four (4) different types of customer value. Using real-world examples, clearly articulate the strategies that have been used to create each of the four (4) different types of customer value.

Please use paragraphs and headings in your answer

Make sure you provide references as appropriate (Harvard or APA - choose one and be consistent)

2. Compare and contrast the strategies for market leaders and market challengers in a growth market. Draw on real-world examples to support your analysis.

Please use paragraphs and headings in your answer

Make sure you provide references as appropriate (Harvard or APA - choose one and be consistent)