$1$

Active analytics

tools

$2$

Predictive analytics tools

$3$

Descriptive analytics tools

Prescriptive analytics tools

Match each of the options above to the items below.

ExxonMobil uses Excel spreadsheets, SPSS$,$ SAS, and visualization software that provides a graphical display of data, to help its decision makers understand what has happened $($i$.$e$.,$ data from the past$/$present$).$

Kroger Supermarket uses the Google Analytics $360$ platform to integrate information about purchases from its online and brick$-$and$-$mortar stores and thereby forecast if an online advertisement prompts a purchase in either channel.

Home Depot analyzed its purchases and found that $25$ percent of the time its customers buy a garden hose, they also purchase a sprinkler. It then ran an optimization and simulation model to test what will happen if it moves the sprinklers.

Roomba vacuums gather information about the layout of homes, how many pets are shedding, and how many toys they bump into as they make their automated rounds. Such information, combined with data gathered with grocery orders placed through Alexa, allows marketers to determine what kinds of offers to issue.