1. Adapt the Message to the Audience's Needs and Concerns Envisioning your audience members allows you to adapt your message to meet their needs. Professional messages that are adapted to the needs and expectations of the audience build and protect goodwill between you and the recipient of the message. Adaptations include focusing on the audience's viewpoint, communicating ethically and responsibly, building goodwill, and using the right language. One way to successfully adapt your message is by cultivating a "you attitude." A "you attitude" involves thinking in terms of the interests and concerns. Which sentence applies a "you attitude" most successfully? O You are a valued customer. We are pleased to say you are one of our valued customers. O Our company is proud to have you as our valued customer. Which questions should you ask yourself as you cultivate a "you attitude" and adapt your messages to be receiver-centered? Check all that apply. Will the receiver perceive the ideas to be fair, logical, and ethical? Does the message address the receiver's major ideas and concerns? Will my concerns be heard? Are the ideas stated tactfully and positively and in a manner that preserves the receiver's self-worth and cultivates future business? Read the scenario and related email message, keeping in mind that all messages should be adapted to the audience. Answer the corresponding questions. Scenario David Ortega works for WebLINE, a web hosting and design company. One of his clients, a musician named Harry Gorman, is posting copyrighted material by other artists on his website in a format that can be illegally downloaded and reproduced. This is a violation of the client's contract with WebLINE. According to the terms of the WebLINE contract, the company can shut down any client's website without prior warning if the terms of the contract are violated. David has worked with Harry Gorman for more than seven years. Harry is a loyal client who has referred a good deal of business David's way. Since David is unsure if Harry realizes that he is violating the WebLINE contract and is also unsure if any materials have been illegally downloaded yet, David decides to contact Harry before making the decision to shut down his site. David sends Harry the following email message. Email Message From: d.ortega@webline.com To: harrygorman@webline.com Subject: Your terms of contract with WebLINE Hi Harry, For the past seven years, we have appreciated your business. Recently, however, it was brought to my attention that you are posting copyrighted material by other artists. I think this is a problem because this content can be illegally downloaded from your website. This is a violation of your contract with us. It could cost our company hundreds of millions of dollars. If these actions continue, I might lose my job, and the whole company might be put out of business. I want to give you a chance to take down the illegal content before it becomes a problem. You must comply by 5:00 p.m. today, or your website will be rendered inactive. Please contact me if you have any questions. Sincerely, David Ortega What advice would you give David to help him communicate ethically and responsibly? Check all that apply. Support your viewpoint with objective facts. Preserve the reader's self-worth by using tact and consideration. Be more direct and accusatory, O Don't embellish or exaggerate the facts. Determine the best revision for this sentence from David's message. I think this is a problem because this content can be illegally downloaded from your website. You are problematic because you are helping people obtain content illegally. You are violating the terms of service, which is illegal. Posting copyrighted content that can be downloaded without payment or permission is a violation of WebLINE's contract