Question: 1. Advertisements built around dream themes are using which type of execution style? a. mood or image b. musical c. lifestyle d. fantasy 2. Which

1. Advertisements built around dream themes are using which type of execution style?

a. mood or image

b. musical

c. lifestyle

d. fantasy

2. Which message execution style depicts average people using a product in an everyday setting?

a. Lifestyle

b. Slice of life

c. scientific evidence

d. personality symbol

3. To be successful, an advertisement must .

a. guarantee the highest quality product

b. offer the highest quality service

c. gain the attention of consumers

d. reach consumers frequently

4. An ad for a new convection oven shows a busy professional woman serving dinner to her family. The convection oven is seen in the background, and the headline reads, "The latest development in time travel." This is an example of what type of execution style?

a. slice of life

b. fantasy

c. lifestyle

d. scientific evidence

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