Question: 1. Advertising used in direct marketing programs is an example of: A. Direct response advertising B. Delayed response advertising 2. External mailing lists are those

1. Advertising used in direct marketing programs is an example of:

  • A. Direct response advertising
  • B. Delayed response advertising

2. External mailing lists are those that contain the names and addresses of a companys current customers who reside outside the nation.

  • A. True
  • B. False

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