1. AEG does not have a competitive advantage over its competitors.

a. true

b. false

2.AEG's move into the sport and entertainment industry shows its turnaround strategy.

a. true

b. false

3.The information in this case refers primarily to

a. strategic planning

b. operational planning

4. Of the five competitive forces that AEG faces, the strongest is

a. competitive rivalry

b. threat of substitute products

c. potential new entrants

d. power of suppliers

e. power of buyers

5. AEG's global grand strategy is

a.growth-

b.stability-

c.turnaround and retrenchment-

d.combination-

6. AEG's corporate growth strategy is

b. forward integration

c. backward integration

d. related diversification-

e. unrelated diversification

7. AEG's business-level adaptive strategy is

a. prospecting

b. defending

c. analyzing

8. AEG's primary competitive strategy is

a. differentiation

b. cost leadership

c. focus

9. Los Angeles Lakers games have been sold out for many years. Because of this, the Lakers have experienced little attendance growth at their games. At what stage of the product life cycle is this team currently placed?

a. introduction

b. growth

c. maturity

d. decline