$1.$ After carefully reading the companion article $($Don$$t Buy the Wrong Marketing Tech$),$ and after carefully reviewing the Weekly Think Video with Tristan Harris $($I$$m not afraid, You$$re Afraid$)$; provide an executive briefing to the firm$$s senior management of the following:

a$.$ The importance to the firm$$s marketing effort of being careful when using or considering social media and AI technologies,

b$.$ The impact of data hoarding and the shiny new object syndrome, and

c$.$ Recommend a framework that could provide higher$-$quality results and would enhance the firm$$s marketing efforts in light of the three fundamental issues highlighted by Tristan Harris.