1. After Jack purchases his phone and data plan, is it likely that he experienced cognitive dissonance with his purchase? What evidence makes you answer the way you did?

2. What social and/or cultural factors played a role in this consumer purchasing the smartphone and data plan? Which ones do you think were most important and why?

3. The scenario described in the case is an illustration that not only do companies have to overcome the hurdle of getting someone to buy their product but also have to educate consumers on the proper use of the product after purchase. Otherwise, the consumer has a product he/she may not properly use and thus achieves no value or satisfaction from the purchase! What steps could Verizon Wireless take in the post-purchase time frame to ensure that consumers get the maximum value and satisfaction out of their purchase and avoid outcomes such as Jacks?