Question: 1) Algida is using a PRM system to exchange data with supermarkets which sell Algida icecream products. In some supermarkets, sales of Algida icecream products

1) Algida is using a PRM system to exchange data with supermarkets which sell Algida icecream products. In some supermarkets, sales of Algida icecream products are lower than expected. Is this because of customers in that neighbourhood or because of the supermarket or because of some other factors. What do you do and what kind of data do you collect with your PRM system to investigate such situations ?

2) Explain giving an example for each, how operational CRM and analytical CRM help businesses.

3) Explain CLTV and churn rate in relation to CRM.

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