1. Amazon often utilizes the UPS in order to help deliver packages to their final destinations. In this relationship, UPS is best described as a ____.

		resellers
		financial intermediaries
		marketing services agencies
		physical distribution firms
		wholesalers

2. Which of the following is an advantage of using an internal database?

		Data always remains current in internal databases.
		Highly sophisticated equipment and techniques are not required for maintaining internal databases.
		Internal databases can be accessed more quickly and cheaply than other information sources.
		Internal databases require less maintenance efforts.
		Information obtained from internal databases is almost always sufficient for making marketing decisions.

3. Which of the following is true with regard to media publics?

		The primary function of this group is to protect the interests of minority groups.
		This group carries news, features, and editorial opinion.
		The primary function of this group is to critique the marketing decisions of companies.
		This group includes neighborhood residents and community organizations.
		This group directly influences the company's ability to obtain funds.