Question: 1. An actionable segment is one that A. allows the marketing mix to operate. B. has resources to purchase the product. C. perceives that the

1. An actionable segment is one that A. allows

1. An actionable segment is one that A. allows the marketing mix to operate. B. has resources to purchase the product. C. perceives that the product line is useful. D. can be moved through advertising. 2. Immigrants from developing countries

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