Question: 8 An actionable segment is one that Multiple Choice 0 0 . 2 2 . 0 3 has resources to purchase the product. perceives that

8
An actionable segment is one that
Multiple Choice
00.22.03
has resources to purchase the product.
perceives that the product line is useful.
can be measured and identified.
allows the marketing mix to operate.
8 An actionable segment is one that Multiple

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