Question: 1. An analyst is interested in assessing both the efficiency and liquidity of Revlon Inc. The analyst has collected the following data for Revlon: a.

1. An analyst is interested in assessing both the efficiency and liquidity of Revlon Inc. The analyst has collected the following data for Revlon: a. Is Revlon utilizing its current assets and liabilities efficiently? Explain. Use the cash conversion cycle to answer the question. b. What do you think are the reasons for the changes in Revlon's efficiency? 2. Firm X has a higher Net Profit Margin but lower ROE than Firm Y. Explain the reasons for this difference

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