1. Analyzing the audience for your communication. Select the best response to the following question.

Audience analysis is the first step in the writing process. What is one benefit of analyzing the audiences needs?

a. You will have a better understanding of your needs.

b. You will be able to anticipate their reaction.

c. Your document will include fewer typographical errors.

2. Read the following scenarios and select the best response to each question that follows.

Bruce is the head of marketing at a midsized IT firm that is facing financial constraints. Rather than cut the number of employees in his department, Bruce thinks it would best if all mid- and upper-level employees in his department go on furlough twice each quarter. First, Bruce needs to receive approval from the CEO and keep the human resources and finance department heads informed. Bruce begins to draft a message to his CEO and other department heads about the furlough. If his idea is approved, Bruce will need to communicate the plan to the employees in his department.

Who is the primary audience for the first message?

a. The employees who will be furloughed

b. The CEO

c. Other department heads

Based on Bruces relationship with this primary audience, which elements will be most important to include in his message? Check all that apply.

a. Evidence to support the idea

b. Authoritative language

c. A respectful tone

d. Marketing jargon