1. Apple develops relationships with its users by building brand_____

Select one:

a. ressonance

b. salience

c. communities

d. value

2. To avoid discovery, counterfeiters today are ____________

Select one:

a. upgrading the quality of their merchandise

b. moving operations to the United States

c. focusing on larger brands

d. focusing on smaller brands

3. Luxury branding often relies on a(n) _______ image.

Select one:

a. relational

b. associative

c. functional

d. aspirational

4. Brand elements are used to ____ a brand.

Select one:

a. identify

b. salience

c. develop

d. value

5. The current size of the counterfeit market is estimated at $_____ billion

Select one:

a. 400

b. 600

c. 100

d. 700