1. ______________ are abilities to perform value creating and value delivery activities better than the competitors.

branding

strategies

competencies

positioning

2. The survival, growth, and profitability of firms depend on acquiring _________ and establishing impregnable bases in the changing and competitive markets.

financing

advantages

competitors

competencies

3. Although strategic marketing can create a market situation that increases the cost of entry for competitors, managers need to realize that the _________ cannot be sustained for long.

competitive situation

market

cost containment

entry barriers

4. The _________ is based on the belief that production efficiencies coupled with cost minimization and mass distribution can prove effective in delivering quality goods and services.

product orientation

distribution orientation

quality orientation

production orientation

5. A sales orientation epitomizes a _________.

hard-sell strategy

pull strategy

guerilla strategy

push strategy

6. ______________________ refer to the belief systems of managers with regard to markets, competitors, and customers.

market orientations

management orientations

decision making

entry barriers

7. When competitors look at a market and conclude that they do not have the means to enter or that their entry would not yield the desired results, _________ are said to exist.

sustainable competitive advantage

target markets

strategic positioning

entry barriers

8. The premise underlying the usefulness of ____________ is that firms that adopt this approach will outperform those that do not.

competitiveness

market analysis

strategic marketing

management orientations

9. Strategic marketing interfaces the firm and the _________.

market

society

strategy

orientation

10. Operationally, strategic marketing is defined as segmenting and targeting customers, and ____________ marketing offerings to achieve a sustainable competitive advantage by configuring product, price, place, and promotional activities.

positioning

strategic

producing

managing