1) ___________ are more appropriate when the sales force is divided into sales territories in which each sales person manages an exclusive territory.

a) Geographically organized sales forces

b) Customer-based sales force organizations

c) Product-based sales force organizations

d) Functional sales force organizations

2) With respect to email advertising, which of the following is NOT true?

a) Emails sent to large numbers of consumers without their permission is an acceptable form of advertising.

b) Email advertising is effective because consumers who willingly share their email addresses are interested in the firms products.

c) Email advertising is used to sell additional products to existing customers.

d) Email advertising is used to reengage customers who may have drifted away from the firm.

3) ___________ organize sales persons based on the type of selling job that must be performed.

a) Geographically organized sales forces

b) Customer-based sales force organizations

c) Product-based sales force organizations

d) Functional sales force organizations

4) ___________ includes using the Internet and mobile devices to communicate with and make sales to customers, as well using electronic media to transfer money and make financial banking transactions.

Select Answer(s)

a) E-commerce

b) Online marketing

c) Telemarketing

d) Direct response marketing

e) TV sales.

Select all that applies