1. Articulate the underlying details of each VALS motivational type 2. Articulate the philosophy behind the PRIZM...

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1. Articulate the underlying details of each VALS motivational type

2. Articulate the philosophy behind the PRIZM approach to market segmentation.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 05, 2024 06:01 AM

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1. Articulate the underlying details of each VALS motivational type 2. Articulate the philosophy behind the PRIZM...

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1 VALS Motivational Types VALS Values Attitudes and Lifestyles is a psychographic segmentation tool developed by SRI International It classifies individuals into groups based on their primary motivati... View the full answer

International Marketing And Export Management

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