1) Assume that the Avery Fitness club is located in Carrollton, GA. The Avery Fitness Management...
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1) Assume that the Avery Fitness club is located in Carrollton, GA. The Avery Fitness Management wants you to identify what is the Population, Sample, and Sampling Frame for the survey you have developed. Clearly identify each of the three and explain how is a Population different from a Sample, and how is a Sample different from a Sampling Frame. 2) Next, Avery Fitness Management wants you to NOT use Non-Probability sample and ONLY use Probability Samples (page 209-212) for Sampling Procedure. Which specific Probability sample (Simple Random, Systematic, Stratified, or Cluster Sample) will you choose? Why? Clearly explain why you selected your choice and why you rejected other choices of Probability sample. 3) What would be your Sample Size for the survey? Provide rationale for your sample size selection. AVERY FITNESS CENTER SURVEY Thank you for taking time to provide important feedback about Avery Fitness Center (AFC) Please answer the following questions. Your candid responses will help us provide better services in the future. No one at AFC will see your specific responses, so please be honest (1) Which of the following AFC services have you utilized at least once in the last 30 days! (Please check all that apply) Extrose Croat Weight Training Therapy Pool Classes Circulation Station (2) Within the past 30 days, approximately how many times have you visited AFC to exercise? Times in the last 30 days (3) During what part of the day have you normally visited AFC! (Please check only one) morning afternoon evering (4) How did you learn about AFC? (Please check all that apply) Recommendation from Doctor Recommendation from Firend or Acquaintance Advertising (including Yellow Pages) Heard AFC director speak (5) How important to you personally is each of the following reasons for participating in AFC programs? (Circle a number on each scale) not at all important 1 1 (8) Current Age (9) Gender Male Female (10) Highest level of Education Achieved: Less than High School High School Degree General Health and Fitness Social Aspects Physical Enjoyment Specific Medical Concems (6) How likely is it that you would recommend AFC to a friend or colleague? not at all likely 2 $15.001-30.000 $30,001-45,000 $45.001-60.000 2 2 00 neutral Drove by location 3 Article in Paper Other (7) What was the original event that caused you to begin using $60.001-75.000 $75.001-90,000 $90,001-105.000 $105.001-120,000 more than $120.000 4 4 very important extremely likely 10 services from AFC! 7 8 9 Some College Associates Degree (11) What is your approximate annual household income from all sources, before taxes! (Please check the appropriate category & employment status) $0-15.000 00 00: Four-year College Degree Advanced Degree THANK YOU! Employed Retired 1) Assume that the Avery Fitness club is located in Carrollton, GA. The Avery Fitness Management wants you to identify what is the Population, Sample, and Sampling Frame for the survey you have developed. Clearly identify each of the three and explain how is a Population different from a Sample, and how is a Sample different from a Sampling Frame. 2) Next, Avery Fitness Management wants you to NOT use Non-Probability sample and ONLY use Probability Samples (page 209-212) for Sampling Procedure. Which specific Probability sample (Simple Random, Systematic, Stratified, or Cluster Sample) will you choose? Why? Clearly explain why you selected your choice and why you rejected other choices of Probability sample. 3) What would be your Sample Size for the survey? Provide rationale for your sample size selection. AVERY FITNESS CENTER SURVEY Thank you for taking time to provide important feedback about Avery Fitness Center (AFC) Please answer the following questions. Your candid responses will help us provide better services in the future. No one at AFC will see your specific responses, so please be honest (1) Which of the following AFC services have you utilized at least once in the last 30 days! (Please check all that apply) Extrose Croat Weight Training Therapy Pool Classes Circulation Station (2) Within the past 30 days, approximately how many times have you visited AFC to exercise? Times in the last 30 days (3) During what part of the day have you normally visited AFC! (Please check only one) morning afternoon evering (4) How did you learn about AFC? (Please check all that apply) Recommendation from Doctor Recommendation from Firend or Acquaintance Advertising (including Yellow Pages) Heard AFC director speak (5) How important to you personally is each of the following reasons for participating in AFC programs? (Circle a number on each scale) not at all important 1 1 (8) Current Age (9) Gender Male Female (10) Highest level of Education Achieved: Less than High School High School Degree General Health and Fitness Social Aspects Physical Enjoyment Specific Medical Concems (6) How likely is it that you would recommend AFC to a friend or colleague? not at all likely 2 $15.001-30.000 $30,001-45,000 $45.001-60.000 2 2 00 neutral Drove by location 3 Article in Paper Other (7) What was the original event that caused you to begin using $60.001-75.000 $75.001-90,000 $90,001-105.000 $105.001-120,000 more than $120.000 4 4 very important extremely likely 10 services from AFC! 7 8 9 Some College Associates Degree (11) What is your approximate annual household income from all sources, before taxes! (Please check the appropriate category & employment status) $0-15.000 00 00: Four-year College Degree Advanced Degree THANK YOU! Employed Retired
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Answer 1 Population Sample and Sampling Frame Population The population in this context would be all members or users of the Avery Fitness Center AFC ... View the full answer
Related Book For
Marketing Research Essentials
ISBN: 978-1118249321
8th edition
Authors: Carl McDaniel Jr., Roger Gates
Posted Date:
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