1. At present, business organizations facing difficulties with new changes in the market such as new technology, new market entrants, new customer expectations, new business models and new government policy. As a strategic planner in your company in the aviation industry, discuss the following: a) Discuss any five macro factors that could affect the well being of the companies in the aviation industry. Explanation must be based on industry Organizational View Theory perspective b) When performing internal assessment, strategic planner will involved with the development of internal factor evaluation, If the company using rating 4 in the assessment exercise, please explain following 1- What is the average value? 2- What dies these two value mean? 1.83 and 3.78? Please explain the value and what this value represented for ?