1.

(a)There are several basic questions involved in sampling design. "Should a sample be taken? If so, what process should be followed?" are two such questions. Which of the following questions is also involved in sampling design?

o.What kind of sample should be taken?

o.How large should the sample be?

o.What can be done to control and adjust for nonresponse errors?

o.All of the above are correct.

0.Only B and C

(b)Which of the following conditions does not favor the use of a sample?

There are budget and time limit constraints.

The population is large.

The cost of nonsampling errors is high.

The cost of sampling errors is high.

(c)

Which statement is true if deciding on the number of scale categories to use in a non-comparative itemized rating scale?

If the respondents are interested in the scaling task and are knowledgeable about the objects, a larger number of categories may be employed.

Space limitations may restrict the number of categories in mail questionnaires.

If telephone interviews are involved, many categories may confuse the respondents.

All of the statement above are true.

(d)

"Is the respondent informed?", "Can the respondent remember?", and "Can the respondent articulate?", are all questions asked in the ________ stage of the questionnaire design process.

overcoming unwillingness to answer

specify the type of interviewing method

overcoming inability to answer

choosing question wording

(e)

Respondents that are unwilling to give responses should be given aids such as pictures, maps, and descriptions to help them articulate their responses.

True

False

(f)

Which of the following statements is not true about quota sampling?

There is no assurance that the sample is representative.

Many sources of selection bias are potentially present.

Under certain conditions, quota sampling obtains results close to those for conventional probability sampling.

An important decision involves the use of proportionate or disproportionate sampling.

(g)

It has been found that providing a verbal description for each scale category consistently improves the accuracy or reliability of the data.

True

False

(h)

The scale descriptors "very bad," "bad," "neither bad nor good," "good," and "very good" are commonly used when studying the ________ construct

attitude

satisfaction

purchase frequency

purchase intent