CULTURAL TOURISM MANAGEMENT

1.  Attend one or more parts of the Lotus Lantern Festival in downtown Seoul on April 30 ~ May 1^st.  If you cannot, choose any Cultural Tourism Festival (international-level) that you can attend.   Any!! -- depending on where you are staying & what's available; at any time of the year – the more events of it, the better!  The Buddha’s Birthday Dharma Ceremony (at every temple, though at a big temple is better) on the early morning of Sunday May 8th would be fine.

 

2.  Imagine that you are working for the Korean Ministry of Sports, Culture and Tourism, and you are assigned by your boss to review this annual Festival.

 

3.   Do any website research that you need-to about it, so that you understand.

 

4.   Attend the event(s), take notes and photos, including selfies.

If you cannot attend one due to CV restrictions, just research a past festival online, and PRETEND that you attended it; write the report as-if you had!!

 

5.  Write a 5 or-so page report to your Boss (length depends on how many photos are used; it should be at least 4 pages of writing).

 

6.  Your report should evaluate the event, from a Cultural Tourism Management point-of-view.

Tell what you found that was good, right, fun, exciting, interesting, pleasant/enjoyable. 

And, what was bad, wrong, not fun / exciting / interesting, or unpleasant. 

Would you recommend it for Korea (or whatever country) to further promote for more international tourists to attend?   Why or why not?  

Pay special attention to the "globalization" factors -- use of languages and such etc -- are they adequate or not?

What do you recommend that they change in the operation of this event, for next year?

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