Question: 1 b . One reason that consumers might turn a . . . One reason that consumers might turn a blind eye to an ad

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One reason that consumers might turn a

. . .

One reason that consumers might turn a blind eye to an ad is that they do not find the product or brand information advertised of importance to them. These people will be difficult to turn into consumers because of their

Multiple Choice

conditioning.

psychological screens.

7

Heavy traffic

1b. One reason that consumers might turn a... One reason that

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