Question: 1 . Back in 2 0 1 1 when Johnson was first hired. Define the company s evolving competitive landscape and customer base over the

1. Back in 2011 when Johnson was first hired. Define the companys evolving competitive landscape and customer base over the past several decades. Describe the market conditions that have affected J.C. Penneys competitive position over time.
2. Imagine if J.C. Penney Board hired you as an external consultant to identify the most critical issues facing J.C. Penney. How would you prioritize the most important issues that the Board needed to address?

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